Bruce is the SVP of Global Field Marketing. Previously, Bruce headed up the Asia Pacific team as the Managing Director APAC with the overall responsibility for Genesys customer activities, including sales, channel-management, delivery and customer satisfaction.
Based in Singapore he collaborates very closely with the Genesys APAC team to ensure customer engagement and alignment across the region.
Prior to joining the APAC team Bruce managed the Strategic Solutions group for the Alcatel-Lucent Entreprise, based in Paris.
The Strategic Solutions group included Business Consultants, Solution Architects and Sales Specialist who focus our leading edge packages to help drive innovation and deliver powerful business cases for our customers and partners.
Formerly, Bruce ran the Voice Portal team in EMEA which conceived the highly successful intelligent Customer Front Door solution which is helping customer’s deliver better customer service through a balance of live and self service.
Prior to Genesys, Bruce was a co-founder of VoiceGenie Technologies and ran the global sales force. VoiceGenie was acquired by Genesys in 2006. Bruce is a pioneer in the VoiceXML marketspace, having worked with AT&T since 1996 in the development of the original VoiceXML phoneweb product.
Bruce was also instrumental in securing VoiceGenie’s early lead in the marketplace and devising the focused product strategy that led to early profitability for the company. Prior to VoiceGenie, Bruce worked for several years as VP of Sales and Marketing for Array and as Director of Engineering and Director of Business Development for Sparton of Canada.
He received his BSc. with Honours in Engineering Physics in 1985.